Howl by Maria Glück
HOWL by Maria Glück creates high-end fashion with characteristic minimal shapes and elaborated textures. Handmade techniques mixed with a continuous research on materials (branches, flowers, cork, raffia or technological bio fabrics).. H O W L's statement involves the use of ecological and organic fabrics, recycled materials and fabrics, as well as fabrics that come from small mills and traditional techniques. Sometimes traditional ways of producing fabrics tend to disappear and Maria Glück aims to support these production methods by integrating these materials into her designs and helping small communities with traditional and unique weaving techniques.
Often the challenge comes by the addition and combination of unconventional fabrics to more classic ones: wood or cork in combination with organic silk. Yet not all fabrics are organic, as recycled or mixed and synthetic fabrics (that may come from a sustainable production) may be part of the collection. Digital prints and organic dyeing when it comes to colors. Production is local or regional (EU) and sustainable, respecting all rights and labor standards.
In September 2015, during Mercedes Benz Fashion Week Madrid, Maria Glück will present her new collection 'WALKING UP THE MOUNTAINS', awarded with the SAMSUNG EGO FASHION INNOVATION Project.
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HOWL by Maria Glück
Model: Dominika Gubricova, Balint Nemes Model Management
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HOWL by Maria Glück
Maria Glück studied Fine Arts at the University of Basque Country (Bilbao), which led her to Berlin where she studied two semesters of Modedesign at HTW Berlin. After coming back from an art-internship at Brooklyn Museum of Art, in NYC, Maria Glück decided to develop her own fashion project: H O W L founded in Berlin. Her background in sculpture and media have been a great source of inspiration when working with fabrics, textures and the collections´ conceptual development. Minimal shapes and complex textures, as well as organic and sustainable fabrics. Maria Glück has presented her collections in Berlin Fashion Week and Mercedes Benz Fashion Week Madrid. In 2014 she was finalist of the Future of Fashion Program by NJAL and WHO'S NEXT in Paris; she took part at the Berlin Showroom during Paris Fashion Week; she was one of the designers invited to to ORIGIN, PASSION &BELIEFS by NJAL and was featured in VOGUE ITALIA Talents in the Sept issue. Sometimes coming from the forest and sometimes from the future.
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HOWL by Maria Glück
Model: Dominika Gubricova, Balint Nemes Model Management
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HOWL by Maria Glück
Model: Dominika Gubricova, Balint Nemes Model Management
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